Apparently, Michael Eugene Porter stated that with twenty hours of library research, he could know as much about the business as a CEO did (of a client company to whom he was a consultant).
This is even more true in the Information Age. Having spent few hundred hours researching coffee, I really appreciate the idea that in most businesses, the owners do not perform the due diligence in learning about the market and trends.
Funny, this was also the same sentiment from a prominent oculoplastic surgeon in Korea who, when asked how he came to the position he was in, replied “you know, it’s not that I read more. It’s that most surgeons do not read as much once they are done training.” Though this surgeon worked in a private setting, I observed him constantly reading and working on his own manuscripts during my short visit.
It’s easy to be good when the opportunities are so vast.